Source: Google.com
Survey conducted during NYC Restaurant Week, compared restaurants with Google virtual tours (55%), to restaurants without Google virtual tours (45%).
On average, restaurant listings that included a Google virtual tour had a 30% higher click through to reservations.
Visitors who viewed the virtual tour for a given business clicked through to make a reservation 50% of the time (20% more than visitors who didn’t view the tour).
84% of 1,300 surveyed customers said the Google virtual tour played a factor in their restaurant choice.